Kalevipoja pakend on muutmata kujul olnud kasutuses juba üle 40 aasta.
Omaaegse Kalevi peakunstniku Ilse Rosenfeld-Lepiksoni loodud Kalevipoja-motiivi eeskujul joonistasid samas stiilis Kalevi ja Linda reklaamiagentuuri Identity disainer Maret Põldre koostöös loovjuht Ionel Lehariga.
Eepose šokolaadidest vanim on Kalevipoeg, mille tootmist alustati Kalevis juba ca 50 aastat tagasi. Kalevipoeg kuulub tarbijauuringute põhjal ka Eestis enim ostetud šokolaadide etteotsa.
Kalevipoeg's packaging has remained unchanged for 40 years.
Designer Maret Põldre from the advertising agency Identity, along with creative director Ionel Lehari drew the new Kalev and Linda based on the Kalevipoeg motif created by one-time Kalev head artist Ilse Rosenfeld-Lepikson.
The oldest of the epic chocolate bars is Kalevipoeg, which was brought into production by Kalev ca 50 years ago. Kalevipoeg also is one of the most purchased chocolate bars in Estonia, according to consumer studies.
The Kalev chocolate bar was added to the confectionery company's selection a few short years after Kalevipoeg entered the market, i.e. in the late 1960s. The newest of the epic chocolates is Linda, but even this sweet has been enjoyed for 30 years.
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