Omaaegse Kalevi peakunstniku Ilse Rosenfeld-Lepiksoni loodud Kalevipoja-motiivi eeskujul joonistasid samas stiilis Kalevi ja Linda reklaamiagentuuri Identity disainer Maret Põldre koostöös loovjuht Ionel Lehariga.
Šokolaad Kalev lisandus kommivabriku sortimenti vaid mõned aastad pärast Kalevipoja turuletulekut, s.o. 1960.-ndate lõpus. Kõige uuem Eepose šokolaadidest on Linda, kuid sellelgi maiusel on vanust juba üle 30 aasta.
Designer Maret Põldre from the advertising agency Identity, along with creative director Ionel Lehari drew the new Kalev and Linda based on the Kalevipoeg motif created by one-time Kalev head artist Ilse Rosenfeld-Lepikson.
The Kalev chocolate bar was added to the confectionery company's selection a few short years after Kalevipoeg entered the market, i.e. in the late 1960s. The newest of the epic chocolates is Linda, but even this sweet has been enjoyed for 30 years.
Šokolaad Kalev lisandus kommivabriku sortimenti vaid mõned aastad pärast Kalevipoja turuletulekut, s.o. 1960.-ndate lõpus. Kõige uuem Eepose šokolaadidest on Linda, kuid sellelgi maiusel on vanust juba üle 30 aasta.
Designer Maret Põldre from the advertising agency Identity, along with creative director Ionel Lehari drew the new Kalev and Linda based on the Kalevipoeg motif created by one-time Kalev head artist Ilse Rosenfeld-Lepikson.
The Kalev chocolate bar was added to the confectionery company's selection a few short years after Kalevipoeg entered the market, i.e. in the late 1960s. The newest of the epic chocolates is Linda, but even this sweet has been enjoyed for 30 years.
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